英语翻译：In people’s stereotype, the countryside is backward, and the peasants are honest. However, on many short video platforms, farmers’ friends have a steady stream of vitality, capturing the unique personality and life atmosphere of rural people. It is precisely because of this contrast, attracted attention, so that more farmers in the short video platform fire.
At present, rural online celebrities are nothing new in China, which is mainly due to the huge outlet of short video. According to the half year report of short video released by questmobile, a data research institution, as of June, the total number of active users was 821 million, and the average monthly duration was more than 22 hours. It can be said that both the number of users and the duration of users are growing continuously. In the face of such a huge market, the farmers who worked abroad also took a fancy to this wave of dividends and resigned one after another and went back to the village to shoot a short video.
In this era, for farmers, the threshold of short video shooting is not high. As long as you have a mobile phone that can access the Internet, you can take pictures of the life in the countryside. Without saying that it does not need too much cost investment, but the farmers who work outside quit their jobs and specialize in short video can really support their families? In fact, we should consider carefully.
First of all, it is very difficult for short videos to obtain commercial advertisements, live broadcast rewards, and e-commerce to bring goods with them. Many online celebrities who sell rural products rely on grassroots and personality to win in the early days. They also need to work hard on deep excavation and constantly adjust their own video ideas. In this process, we not only need to shoot videos, write pictures and texts, shoot, edit and release, but also carry out a series of cashing processes such as live broadcasting, selling goods and shipping. Although we can earn hundreds of thousands or even millions, these people work hard every day for more than ten hours. So it’s not as simple as people think.
Now tens of thousands of people are sending short videos every day, but there are only a few who are really famous and can be popular. There was a young man who was addicted to becoming a net celebrity. In order to distinguish himself from other anchors, he decided to eat seafood, such as lobster, crab, abalone and so on, which were hard to eat for ordinary people. Some of them even airlifted them over, and finally ate the family. On the one hand, seafood is expensive, and with all kinds of freight, the cost is not low; on the other hand, the live has no characteristics, so fans will grow very slowly and can not reach the foundation of cash.
What’s more, any industry that makes money should not follow blindly. Many of the first people who dare to eat crabs get rich, while those who follow suit can only eat mud and drink water. At present, there are more and more rural parents’ videos. They use well-designed routines to interpret life. At a glance, they are fake, and there will be few true loyal fans. In addition to the diversity of groups, office workers, college students, Baoma and other people are making short videos in different fields, so the competition pressure of rural video is very big.
As rural people can look for entrepreneurial opportunities, but when choosing an industry, we must have a clear understanding. Short video can be used as a means of making a living without a job, but it’s better not to quit your job and let yourself have no way out. After all, it is not easy for farmers to earn money, and short video can be used as a hobby. What do you think about the video of resignations of rural people? How much market do you think there will be for short videos of farmers in the future? Welcome to leave a message to communicate with us.